Biz Builder Lunch & Learn - How to Differentiate your Small Business in a Crowded Marketplace

How to Differentiate Your Small Business in a Crowded Marketplace

As a business owner/manager, you operate in a highly competitive environment. It is hard to make your business stand out. We can all think of businesses that have managed to do that - and can understand the advantage in terms of higher sales, less pressure on pricing, name recognition and more.

This Biz Builder Lunch n Learn, led by Russ Minary of On Purpose Enterprises, will:

• Teach you a variety of practical ways to differentiate yourself from competitors in your business, community or industry.
• Help you understand your current/desired identity in order to strengthen that identity and sell more.
• Explain how your employees are the single best way to create and support your brand in this confusing marketplace.
• Walk through examples of businesses that have excelled or failed at differentiation in order to convey the concept and possibilities

Bonus for attending: every attendee will receive a free copy of the resource “How to Hire Right – Every Time^c” and a free trial of a new hiring and applicant tracking system that can greatly increase your hiring success.


Russ Minary is the President of OnPurpose Enterprises (http://www.onpurpose-ent.com/) which provides hiring strategies, talent consulting and brand development for clients in a variety of industries across the US.  Russ is the creator/author of Brand+People®, a proprietary process that helps you differentiate your brand by hiring and retaining the best people; and is a frequent contributor to LinkedIn with helpful advice for employers and employees alike.  He is also the author of “How To Hire Right - Every Time®” – a 9-step process to help you hire the right person, for the right job, for the right reason – every time; and other whitepapers on people in the workplace.